This song is about rock star excess and the easy life it brings compared with real work. Mark Knopfler wrote it after overhearing delivery men in a New York department store complain about their jobs while watching MTV. He wrote the song in the store sitting at a kitchen display they had set up. Many of the lyrics were things they actually said.

Sting sings on this and helped write it. That's him at the beginning singing "I want my MTV." Sting did not want a songwriting credit, but his record company did because they would have earned royalties from it. They claimed it sounded very similar to a song Sting wrote for The Police: "Don't Stand So Close To Me."

The innovative video was one of the first to feature computer generated animation. The characters were supposed to have more detail, like buttons on their shirts, but they used up the budget and had to leave it as is. It won Best Video at the 1986 MTV Video Music Awards.
The video was directed by Steve Barron, who also directed the famous a-ha video for "Take On Me" and Thomas Dolby's "She Blinded Me With Science."

This was the first video played on MTV Europe. The network went on the air August 1, 1987, 6 years after MTV in the US. In the US, this stayed at #1 for 3 weeks. It also won a Grammy in 1986 for best Best Rock Vocal Performance by a Duo or Group.